• Avoid lists of links, instead try to incorporate them into paragraph text. This gives them more meaning and puts them into the context of how they may be useful. People are also unlikely to scroll through lists of links looking for what they want.
  • To create a link in a body of text, highlight the text that you want to be a link and click the chain symbol at the top of the text panel. wp-link
  • If you are linking to a page within the site type the-unique-url, you can find this at the top of each individual page. In the front end it will be in the address bar and at the back end it is called the permalink – the bit you want is highlighted in yellow :


  • You can also find the unique url in your list of All pages – hover over a page and you will see ‘Quick Edit’:


  • Select ‘Quick Edit’ and the panel will expand. The unique url is called the ‘Slug’:


  • If you are linking to an outside web source you must put the whole URL in including the http://
  • Avoid underlining titles on the web, underlining tends to be reserved for links, so resist the temptation to underline titles for example, as this can be misleading for the user.
  • Use meaningful links – Rather than using ‘Click here’ or ‘Read more’ try to have meaningful link text. This is beneficial in terms of search engine results as they tend to look for links when searching.
  • Pasting the original url into the site can look ugly, instead highlight some descriptive text and insert the link by clicking the chain symbol.